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How Real Estate Agents Can Improve Direct Mail Marketing Results


Direct mail marketing is one of the more popular marketing avenues that real estate agents pursue, and there is good reason for this. Direct mail puts a tangible option in the hands of potential property buyers and sellers, encouraging them to take a look at your marketing message. It also gives them something to hold onto for future use if needed. However, this method of real estate agent marketing is not always as effective as it could be for some. If you are looking for ways to improve upon your results from REALTOR marketing, take note of these helpful and proven tips.

mail-blue-square Improve Your Mailing List

The results of your direct mail marketing campaign are only as good as your mailing list. Many real estate agents have purchased a mailing list from a third party provider, and others have scoured property tax records to create their own mailing list of local property owners. These are some of the options available for obtaining names and mailing addresses for those in the area, but another great idea is to use your website. Through your website, you can create an opt-in feature that allows interested parties to opt into receiving your marketing materials. Without an opt-in feature, you are reaching out to potentially cold leads. With an opt-in feature, however, you are reaching out to leads that have shown interest in your services. This can improve the results of your marketing campaigns, and it is a very affordable option to pursue.

mail-blue-square Create a Marketing Plan

The next step to take when improving the results of REALTOR marketing efforts is to create a firm and well-researched marketing plan. Some real estate agents will simply work on a direct mail marketing campaign when business gets slow, but you may generate more interest when you strategically space out your mailers so that contacts are touched on a regular basis. This is because it keeps your name at the front of their minds and helps them to remember who you are and the services you offer. Your marketing plan may include ideas for generating more opt-in leads as well as the content and frequency of marketing campaigns.

Direct mail has proven itself to be a great marketing avenue for real estate agents, and most agents will see some results off of any direct mail campaign they complete. However, when you want to experience the best results possible from your efforts, take time to put these tips into action.

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